Clear and purposeful communication with stakeholders within and outside of government is a necessity in NAP processes. A strategic approach to communications—in which key messages are tailored for priority audiences and delivered through the most appropriate communications channels to reach those audiences—can improve how governments engage citizens throughout their NAP process. It can ensure that their views are reflected in the adaptation actions that are prioritized, while engaging stakeholders in the implementation and the monitoring and evaluation (M&E) of these adaptation actions.
This Overview Brief introduces the topic of strategic communications to support NAP processes. A number of separate sNAPshot briefs provide further detail on approaches specific countries have taken to strategic communications in their NAP process.
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Publisher: International Institute for Sustainable Development (IISD)